If you’re in the same age range as I am, you probably have fond memories of Christmas shopping at your favorite mall. For me, that mall was Chicago Ridge, and during the holidays, it was all about Kay Bee Toys. It was a magical wonderland, packed with every overpriced toy a kid could dream of. It was the icing on the holiday treat that also included a slice of Sbarro pizza and a quick stop at Aladdin’s Castle arcade.

While those days of mall nostalgia are mostly behind us, a few independent toy stores still keep that magic alive. One standout is Timeless Toys in Chicago’s Lincoln Square neighborhood and that is this Story From The 78.

Established in 1993 by Harry and Martha Burrows, Timeless Toys was envisioned as an urban oasis for children and families. Today, owner Scott Friedland carries on their vision, bringing a passion for toys and child development to every corner of the store. Known for its carefully curated selection, Timeless Toys specializes in educational and wooden toys, classic games, and activities for all ages.

There’s no better place to celebrate than at Timeless Toys. With expert staff ready to help you find the perfect gift for everyone on your holiday list, this charming shop is the ideal destination to embrace the spirit of the season.

Visit Timeless Toys at 4749 N. Lincoln Ave. in Lincoln Square or browse their collection online at timelesstoys.com. Weekly themed events make every trip an adventure, so bring the family and rediscover the joy of a truly magical toy store.

For more Stories From The 78, follow @tombarnas78 on Instagram and @storiesfromthe78 on TikTok.