Welcome to Diego, the vibrant fusion of flavors, captivating cocktails, and rich historical legacy nestled in Chicago’s trendy West Town neighborhood. More than just a friendly neighborhood bar, Diego is a sensory journey through time and taste, influenced by the spirit of Baja and the allure of prohibition-era libations. Let us transport you to the heart of Chef Sandoval’s culinary inspiration and the cultural tale of Diego.

Diego’s origins trace back to the mesmerizing region of Northern Baja, Mexico, where breathtaking landscapes meet the lively street food scene of towns like Ensenada, Tijuana, Puerto Nuevo, and Rosarito. Growing up in San Diego, Chef Sandoval was immersed in these bustling Baja essence, leaving an indelible mark on his culinary artistry.

Though initially overshadowed by other parts of Mexico, Baja experienced a culinary transformation fueled by visionary creatives and daring chefs. Influenced by Spanish colonial and Japanese flavors and buoyed by tourists seeking forbidden elixirs during Prohibition, Baja evolved into a hub of innovation. However, challenges arose with the impact of the cartel on tourism in the ’90s and early ’00s.

From adversity emerged Baja’s renaissance, driven by forward-thinking individuals and innovative chefs who redefined the region’s identity. Diego’s story wouldn’t be complete without acknowledging Chef Sandoval’s personal journey and influences, drawing inspiration not only from his San Diego roots but also from his mother’s ties to the vibrant food culture and crafted cocktail traditions of New Orleans.

Mexico’s agave cultivation and the art of producing tequila, synonymous with celebration and good times, are celebrated at Diego through our curated and adventurous cocktail menu. Indulge in our playful frozen drinks, agave-based spirits, and expertly spiced micheladas – each sip an adventure in mixology. Our cocktails pay homage to the prohibition-era legacy that once lured revelers to Baja’s shores.

Head to Diego and experience a culinary and mixological fusion where vibrant flavors, captivating history, and innovative spirits intertwine, creating an unforgettable experience in the heart of Chicago’s West Town.

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