America’s Beauty Show 2025 is set to take place April 5–7 at the Donald E. Stephens Convention Center in Rosemont, bringing together top educators, leading beauty brands and thousands of salon professionals.

The event will feature some of the biggest names in the industry, including Gelish/Morgan Taylor, Olaplex, L3vel3, Ergo, Rude Cosmetics, John Amico, Wahl, OYA Beauty, Andis, Repechage, Farouk, amika, Johnny B., BaBylissPRO, Sam Villa, Malibu C and more. Attendees will experience firsthand the newest tools, techniques and products shaping the future of beauty.

Salon professionals can expect hands-on education and live demonstrations covering a wide range of topics, including:

• Hair trends: From bold pastels to precision cuts on short, long, curly and natural textures — plus advanced barbering techniques for women.
• Hair color: The latest color trends and how to keep hair nourished and healthy during chemical processes.
• Nails: Trending nail art, popular shapes, gel, powder and acrylic techniques, and this year’s must-have colors.
• Men’s grooming: The latest in hairstyles, beard care, barbering and skincare for men.
• Skincare: Treatments for sun-damaged and dry skin, anti-aging solutions, and the newest products in skin health.
• Makeup: Best-in-class products for every skin tone that also nourish and protect the skin.

America’s Beauty Show is considered a must-attend event for salon professionals looking to stay ahead of trends in color, cut, style and self-care. The techniques and trends featured at the show will soon appear in salons across the country.

For more information or to register, visit americasbeautyshow.com.

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